The Secrets to Creating an Effective Real Estate Blog
Based on current statistics, the current count for WordPress blogs alone is more than 75 million not including the other blog platforms out there. In the past couple of years, it was only the hobbyists who reserve the right to do some blogging, but the tides have changed and blogging has surprisingly turned out to be an effective tool in running a business.
If you are a real estate agent, then there is no doubt that a blog can help you in enticing as many clients as you can to hire you. Of course, you have to build networks as a real estate agent to earn more money and this can be done with the help of a blog.
Are you now looking forward to creating your own blog as a real estate agent? Below are a few helpful guidelines to making an effective real estate blog.
Select your blogging platform wisely
There are countless options of web hosts that will allow you to start your blog. Opt for the platforms Blogger and WordPress if you want to start with having your blog hosted for free.
Upgrading to premium can be an option that you can take with these platforms if you want more features for your own blog. Take the time to sift through your many choices and go for one that suits your needs best.
Write content that sparks the interest of both real estate sellers and buyers
As a real estate agent, it is crucial that you keep your network of connections strong, that is why you have to keep in touch with both real estate sellers and real estate buyers. In fact, the real estate buyer that you come face to face and help out might eventually be another real estate seller that could help you in return. By keeping these facts in mind, it is a must then that your blog content caters to both of these people.
Make sure to write in your blog evergreen and topical content
If you want your real estate blog to be effective, you must consider including evergreen and topical posts in your blog.
If you say evergreen content, you are referring to writing some articles in your blog that are interesting to a particular target audience. For example, you can write about topics with titles such as “10 Tips for First Time Homebuyers.” When you put this content on your blog, you are allowing more people to visit your page.
When you talk about topical content, on the other hand, it is more about content associated with the time of their publish. One example of this kind of content will be some Open Listings and posting about other online services available at this time. There is no doubt that this is one way of enabling your prospects to know what current real estate opportunities lie ahead of them.
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